Company Culture: The 7 Simple Secrets

Company Culture: The 7 Simple Secrets

Years ago, businesses who offered their employees competitive pay and performance-based rewards were considered to be forward-thinking.  In 2016, we’re living in a world where the 9-5 working day is a thing of the past; where people rollerblade around offices and bring their pets to work; where people have standing desks and relax in the office’s in-house cinema.  In other words, we’re living in a world where company culture is paramount.

“Clients do not come first.  Employees come first.  If you take care of your employees, they will take care of the clients.” (Richard Branson)

Businesses with a great company culture benefit from employees who feel motivated, productive, inspired, challenged, healthy and happy.  In turn, those employees deliver better results and better experiences to the clients.  It really is that simple!

Whether your company’s vision is focused on adaptability and flexibility, innovation, effective systems and processes or communication, cultivating your company culture is key…and we’ve got the 7 simple secrets that’ll do the trick.

 

COMPANY CULTURE SECRET 1: WORK ENVIRONMENT

Having an environment that reflects and complements your team and your brand is critical.  Take Facebook’s famous HQ, for example: complete with nine-acre rooftop garden and rollerblading fun park, it was designed to create a “sense of community and connection” for its staff.  Mark Zuckerberg, CEO, explains: “The building itself is pretty simple and isn’t fancy.  That’s on purpose.  We want our space to feel like a work in progress.  When you enter our buildings, we want you to feel how much left there is to be done in our mission to connect the world.”

 

COMPANY CULTURE SECRET 2: HIRE THE RIGHT PEOPLE

 

More and more businesses are hiring people based on their compatibility with the company culture, as opposed to focusing solely on qualifications and experience.  If someone’s a good fit for the culture, they’re likely to be a good fit for the other team members too, leading to better communication and co-operation within the work environment.

Hiring the right people doesn’t just affect perspectives within the workplace, either – it also affects perspectives from those on the outside: “The people you hire represent your company even outside of work,” explains Zappos CEO, Tony Hsieh.  “If you meet someone and they tell you where they work, your perception of that place will change based on your opinion of the person.  If they’re nice, you’ll view the company in a positive light.”

 

COMPANY CULTURE SECRET 3: TRUST YOUR EMPLOYEES

“Healthy, engaged employees are your top competitive advantage,” explains Richard Branson.  “If you treat them like the smart and capable adults they are, they will make smart and capable decisions that will benefit your business.”  Demonstrating trust in your employees could be something as extravagant as Netflix’s unlimited vacation day policy or as simple as avoiding micro-management.  Whatever approach you choose, give your staff the freedom to take risks, make decisions and flourish within their roles.

 

COMPANY CULTURE SECRET 4: SET ASIDE TIME FOR TEAM BUILDING

 

Years ago, businesses who offered their employees competitive pay and performance-based rewards were considered to be forward-thinking.  In 2016, we’re living in a world where the 9-5 working day is a thing of the past; where people rollerblade around offices and bring their pets to work; where people have standing desks and relax in the office’s in-house cinema.  In other words, we’re living in a world where company culture is paramount.

“Clients do not come first.  Employees come first.  If you take care of your employees, they will take care of the clients.” (Richard Branson)

Businesses with a great company culture benefit from employees who feel motivated, productive, inspired, challenged, healthy and happy.  In turn, those employees deliver better results and better experiences to the clients.  It really is that simple!

Whether your company’s vision is focused on adaptability and flexibility, innovation, effective systems and processes or communication, cultivating your company culture is key…and we’ve got the 7 simple secrets that’ll do the trick.

 

COMPANY CULTURE SECRET 1: WORK ENVIRONMENT

Having an environment that reflects and complements your team and your brand is critical.  Take Facebook’s famous HQ, for example: complete with nine-acre rooftop garden and rollerblading fun park, it was designed to create a “sense of community and connection” for its staff.  Mark Zuckerberg, CEO, explains: “The building itself is pretty simple and isn’t fancy.  That’s on purpose.  We want our space to feel like a work in progress.  When you enter our buildings, we want you to feel how much left there is to be done in our mission to connect the world.”

 

COMPANY CULTURE SECRET 2: HIRE THE RIGHT PEOPLE

company culture tips

More and more businesses are hiring people based on their compatibility with the company culture, as opposed to focusing solely on qualifications and experience.  If someone’s a good fit for the culture, they’re likely to be a good fit for the other team members too, leading to better communication and co-operation within the work environment.

Hiring the right people doesn’t just affect perspectives within the workplace, either – it also affects perspectives from those on the outside: “The people you hire represent your company even outside of work,” explains Zappos CEO, Tony Hsieh.  “If you meet someone and they tell you where they work, your perception of that place will change based on your opinion of the person.  If they’re nice, you’ll view the company in a positive light.”

 

COMPANY CULTURE SECRET 3: TRUST YOUR EMPLOYEES

“Healthy, engaged employees are your top competitive advantage,” explains Richard Branson.  “If you treat them like the smart and capable adults they are, they will make smart and capable decisions that will benefit your business.”  Demonstrating trust in your employees could be something as extravagant as Netflix’s unlimited vacation day policy or as simple as avoiding micro-management.  Whatever approach you choose, give your staff the freedom to take risks, make decisions and flourish within their roles.

 

COMPANY CULTURE SECRET 4: SET ASIDE TIME FOR TEAM BUILDING

company culture tips for your business

When it comes to motivating staff members, never underestimate the power of good team building activities.  A good team building activity relieves stress, improves communication and boosts morale, giving the staff a unique and fun experience to remember.

 

COMPANY CULTURE SECRET 5: TREAT OTHERS AS YOU WISH TO BE TREATED

Last year, Virgin announced a new policy whereby its employees would be granted a full year’s paid parental leave – something that all new parents surely dream of.  Whilst this might be impossible for smaller businesses to offer, the idea of treating others as you wish to be treated can be replicated on a smaller scale.  For example, having a CEO who actually comes into the office regularly, asks employees how they’re doing and personally congratulates people on their successes can make a huge difference.  Alternatively, create an annual staff survey and motivate employees by actually listening to, and acting upon, their feedback.

 

COMPANY CULTURE SECRET 6: EMPLOYEE WELLNESS

Great company culture revolves around the health and happiness of staff.  Whether arranging a discount with a local gym, employing a yoga teacher to visit the office and run lunchtime/evening classes or booking a visiting masseur once a week, it’s important to make employee health a top priority.  For a smaller budget, insist that staff take regular breaks, consider changing the office furniture to be more ergonomic, start up a company-wide sports team or initiate a lunchtime walking club.

COMPANY CULTURE SECRET 7: ENCOURAGE PLAY

 

When Air New Zealand launched their Lord of the Rings on-flight safety video, their “approachable, friendly and engaging” company culture became clear for all to see.  After all, playing and having fun isn’t just for kids; motivate staff by allowing them creative freedom to experiment with new ideas.

 

Just remember that what works for one company might not work for another.  Tailor your actions around your business’s ethos and values, as well as the needs of your staff, and you will see results in no time. Learn more about Verve Portraits here

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